Build a Spell Magic Maker blogWe have 104 candles, 56 oil blends, and 15 sprays, and wow that is a lot of magic to choose from.  What is even a bigger task, is guiding you toward the best product for your situation. We know because we get asked all the time, which candle should I burn?  Which oil or spray should I use and how do I use it? As much as we think our stuff is self-explanatory, we realize it is not. Not for everyone.  

Our first pick a candle guide was a booklet.  Now we’ve gone digital and are so excited to offer this information free and easily accessible to all.  Here is the link to our Build a Spell page.

Magic is easier when you approach it systematically.  Just like baking a cake. We are happier with the results when we follow the recipe.  Here is our step by step process in building your perfect spell with our candles.

Step one: Identifying the problem.  Do a quick grounding and centering meditation and reflect on your situation.  Then pick one of the six categories. Click on it to reveal the list of drill down questions.

Step two: Choose your question.  Of this list of questions, one represents your situation best. Check that box. It will reveal to you the products we recommend.  Click on the one(s) that really resonate with you. If you want it, put it in your shopping cart.

Step 3: When you are ready to purchase, look to the top of the page. There will be flashing red dot showing that you have items in your shopping cart.  Click on the red dot and you will be taken to check out.  

Step 4:  Yay, your candles have arrived.  Now you can do your spell in the comfort of your own home.  Have fun and remember to practice safe magic by using candle holders and removing all packaging before lighting your candles. 

Digging deeper into building a spell 

Spell crafting can be daunting, especially if you are trying this for the first time.  This can cause a big barrier between you and diving into the empowering world of doing spells.  The biggest reason we turn to magic and spell work is that we want to create a reality that closely resembles our deepest hopes and dreams.  We have all had that wake-up and smell the coffee moment of, “Wow, this is not where I saw myself going five or more years ago. Where did I go wrong?”  

Jacki and Patty at Coventry Creations completely understand.  It is the main inspiration behind all their products. The candles, oils, and sprays are tools that help get your life back on track.  Above all, they open the door to empowering you to dream bigger. They also help you build courage, so you can take action, negotiate pop up barriers and make those needed sweeping changes so your ideal life can take front stage.  

In step one we gave you six categories to choose from.  In life, most situations fall into these six categories. If you are not sure which box to choose, try distilling your problem down to its core elements.  For example, if you got fired from your job, it's reasonable to assume the prosperity category will lead you to your perfect spell. But, if there is something to clear or heal first, you may be missing an opportunity to work on yourself.  Taking care of your hurt first could make the difference between flubbing the next interview or nailing it. The path to success is not always the obvious one. Just for fun, click around in the six categories and review the list of questions.  If something jumps out at you, it could be your intuition talking. Listen

After you’ve clicked on the category of choice you will be presented with a list of questions.  If you don’t find a question that exactly meets your needs, don’t let that deter you. Once you get to the part where you are ready to light your candles, it’s your intention that will do the final course corrections for the energy.  Now, pick your question and put a check mark in the box then click the purple “see matching products”. You are on your way.

Behold the beautiful images of all the products that could be part of your spell.  One or more of them will speak to you. Click on it and review the description provided.  Each product will open in a new window. This will allow you to keep referring back to your list of candles and give you a chance to read all the descriptions.  Put the ones that resonate with you the best in your shopping cart. Huzzah a spell is born.

At times an oil or spray makes its way into your list.  You can use the oil to anoint your candle to add a dimension to your spell, you can wear the oil on your body, anoint object, diffuse it or put in wash water.  Sprays are used for changing the vibration in rooms and auras. Don’t forget the candle holders!

If you wish to continue shopping after you’ve gone to the shopping cart, use the navigation on the left side of the page.   You will need to go back to the build a spell page and recreate your spell because we cannot navigate you back to your original spell.  Sorry about that. It’s a limitation of our website.

While you are waiting for your candles to be shipped we recommend you read our blogs for examples on how to do a candle spell or ritual.  Start with Healing Magic, Live the magic and Living with Moon Magic blogs. It won’t take you long to pick up on the cadence. We also recommend getting Coventry Magic with Candles, Oils, and Herbs by Jacki Smith.  There is a wealth of information for both the newcomer and experienced spell caster. 

Ding dong, your candles have arrived and you are excited to put them to work.  To carefully remove all packaging you can use a razor blade. Make a straight cut down the back of the label and plastic sleeve for easy removal. Then put your candles in candle holders.  If you are anointing, scribing names, words or symbols in the candle do that before you light the candle. Now is when you say your intention. You can write it out and put the paper underneath the candle holder, or you can speak your intention aloud.  You can also say the blessing or intention on the label. Change the words enough to make it personal.  

Burn your candle for no more than three hours at a time.  Let them burn all the way down and never leave a burning candle unattended.  When the candle is done, your spell is done. If you still don’t see results, give the energy more time to work.   Be open to any change in your life, your attitude and the attitudes of others. They are hints as to how your spell is taking shape in your life.   Happy spell casting, happy life. 

Dazzle your friends by being a Coventry Creations magic maker!    

Follow our blogs on  Find us on Facebook @coventrycreationscandles. Join our Witch’s Union Facebook Group and be part of something special, our witchy community, because you are special.  You can do magic!  Follow us on Instagram @coventrycandles and Pinterest, Coventry Creations.  


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Throw a Coventry Magic party Evergreen blogWe’re sure you’ve had the experience described below and so have your customers, so turn this into an opportunity for an event in your store.  As you read through our girls night out experience below, picture yourself being the guide and your store is the perfect place for people to gather.  This is where they can have fun, get some solid advice and purchase some Coventry Creations products from you.

Setting the scene, Girls (or Guys) night out in your store

At some point during a girl’s or guy’s night out we get to complaining about our problems.  We all have that one situation we just don’t know how to handle and we reach out to our best friends for insight or a big ‘ole shoulder to cry on.  How would you like to have an easy way to guide them through the tough questions? Not only do we have a candle for that, we have an oracle for that.  Our Coventry Magic Oracle can give direction and a plan of action for just about every scenario you and your posse can come up with. Let’s help you lighten the mood by showing you how to throw a Coventry Magic Oracle party.  It will take the focus off the problem and put it right where it needs to be, on the solution. This is an excellent twist to your gatherings.

Here’s how it works: When it’s your turn to host the girl’s night out, make it a Coventry Magic night.  You can do this at your home, café or bar. Another idea is to talk to your local metaphysical store owner and ask if they’d be willing to stay open late one night and host it for you. Then you have a full stock of Coventry Candles at your fingertips.  Being able to buy the Coventry candle in the moment is such a gratifying experience.

Let everyone know it’s a Coventry Magic party and come ready to put their problem to the CMO test.  You be ready with one or a few Coventry Magic Oracle decks, paper and pens. Once the chit chat turns to airing problems pull out your deck, shuffle it a few times and ask the question, What does (Nancy) need to help her solve this problem?  Pull one to three cards. If (Nancy) is open to it, you and your friends can contribute to the interpretation of the card.

A quick lesson on how to read the CMO cards

Each card shows a Coventry Candle, the blessing or affirmation on the label and five ways to interpret the card.  We put life into these five categories because everything life throws at you fall into one of these five points. If you get stuck, think of the situation with a question in mind.  For example; Is this about a relationship of any kind (for love)? Is this about my job, career, investment, new business idea (for prosperity)? Is this about my emotional, mental or physical health (for healing)?  Is this about my luck, security or safety in any way, including psychic or spiritual (for protection)? Is this about the quality of my personal energy, the energy of my space and the energy around my relationships or situation (for clearing)?

You can approach the card from two directions.

  1. Ask about money, love or relationship, illness or health, protection or security, or clearing issue.  Clearing is for anything spiritual, mental, emotional or situational.
  2. Bring the situation to the deck and after picking a card, assess what solution or guidance best fits it.  

When doing a three card spread you will assign a meaning to each card.

  1. The first card is what you need to heal
  2. Second card is what you need to clear
  3. The third card is the blind spot and the magic you need to do (the action you take) to overcome it.

Here is an example reading to inspire you

What do I need to do to get my needs met?  Are you in a situation where no matter what you do or say, there is something left to be desired when it comes to getting your needs met? Sure, everyone is busy, taxed, distracted or just plain out of gas and not in a great space to help you out.  So where do you turn when you seriously feel like you’ve gotten the short end of the stick of life? Let’s see what the Coventry Magic Oracle has to say.

What you need to HealAncestor Blessed Herbal Candle – Burn this candle to open up that connection to your higher self (the light) and source of your inspiration.  While meditating with this candle, ask that you be healed of all negative beliefs and be shown where you are sabotaging your efforts that leave you feeling abandoned, disrespected or ignored.

What you need to ClearLakshmi World Candle – Burn this candle to attract the attention of the goddess of wealth and opportunity.  Appeal to her generosity and ask for help in clearing all blocks to being worthy of success, recognition and assistance.  When the gates open you will find it much easier to meet your own needs and get cooperation from others as well.

What you’re ready to manifestMake’in Tracks Wicked Witch Mojo candle – Burn this candle to help you give the boot to wrong thinking and bad behavior directed at you from others.  Remember, they are just fulfilling a self-professed prophecy that you just can’t get your needs met. The energy and attitude of the Wicked Witch Mojo Make’in Tracks candle will make it impossible for ill will to stay in your vicinity and makes room for you to manifest a life filled with people, situations and opportunities that support the new you that believes you are worth it.    

The overview - The advice we get from our oracle is to stop looking around you for input or rescuing and go straight to the source.  Not the source of the problem but the source of your inspiration. Some call it going within, others call it inviting in the light or praying.  We call it, living with the reality you created. The world around you is a mirror of your own beliefs. If you secretly believe you are not worthy of getting your needs met, it will be harder for you to attract or act on desired opportunities.  You may already be experiencing a cycle of getting passed over. The cool adjunct here is that you can stop defeating beliefs in their tracks and recreate your reality into one that works for you instead of against you. It just takes a little magic from us and some attitude adjustment from you. Let’s work together!

Let’s go shopping!

Instant gratification.  You are the new age or metaphysical store that sells all the Coventry Candles recommended in the reading.  When your customers do the reading they will get insight and it will trigger some soul searching, and that is awesome, but putting those thoughts into action is where the magic happens.  Show your customers that lighting the candle and doing the meditation, affirmation or blessing is where they start creating their own reality. You give your customers so much more to talk about  and a reason to frequent your store when you introduce this very empowering tool into their life. You are such a cool person and store owner.

Three easy ways to get Coventry Magic in your store.   

1 - Call your Account Manager and get the scoop on what's hot

2 - go online at and order 24 hours a day

3 - call us at 800-810-3837 for customer care where we can take your order, answer your questions and make you smile.

Follow blogs on and,  

Find us on Facebook  @coventrycreationscandles, @coventrywholesaletype40sales (like our page),  

Follow us on Instagram @coventrycandles and Pinterest, Coventry Creations.


Become a source of our FREE Spell Caster Club spell cards and membership kit.  Order your Witches Union membership kit and we will send you a POP display with 10 spell cards and 20 membership cards.   We send new monthly spell cards and a poster with every order to keep your customers coming back every month. It’s fun and engaging for your your customers and an easy up-sell for you. Join our Witch’s Union Facebook Group and see how much your customers enjoy magic and use it in their daily lives.

power-up-positive energy Live the Magic

Power up positive energy & clear the negativity from your life

Remaining a victim gives the negative energy in your life an all you can eat ticket to your soul.   To step out of victim-hood you have to step into personal responsibility.   Be responsible for rest of your life and how the past defines you. No one said this was easy, no one said it doesn’t hurt and no one says that you won’t slip back into it from time to time, but you will empower yourself bit by bit if you continue to make that choice to be responsible for your present moment.

There are so many reasons why negativity takes hold and let me take a moment and validate you.   Life can really beat you down, continual stress can create a chemical imbalance that leads to depression, mental illness is often untreated and seen as a weakness, and the actions of others can destroy your life as you know it.   There are very valid reasons and we all have a pocket full of them.   They don’t feel like excuses, they feel huge, unwieldy and all encompassing. I cannot compare my darkest moments to yours and tell which one is better, it doesn’t matter because the light is equally blocked from our souls no matter the reason and it’s near impossible to see the way out.

Go ahead and look at it, pull up your courage and look deeply into your negativity. What is there? What are you afraid of that draws this negativity to you.   It is a fear and a belief that your ego is holding onto and drawing this negativity to you to protect you.   Ironic, your ego is trying to protect you from realizing a big fear, yet creating another type of pain in the end.   When you shine that light of courage onto this repeating negativity in your life you can be surprised at the truth.   Layer by layer you will light up your truth and find that core fear. It’s ok if the layers are thin, they will get deeper over time, but don’t stop with one because that is what your fear wants you to do. Your fear wants you to find a quick answer, put a band aid on it and forget you ever looked for it in the first place.     That is the mastery of fear, misdirection and negative events that distract you, it’s your job to master the art of light and truth.

Powering up your energy involves clearing away the negative triggers in your life. One-at-a-time.   Each little shift you make in transforming the negative energy in your life adds up, eventually leading to a drama free life. Anyone can make a tiny 10% shift in their energy, but eventually over time as these shifts become habits you find yourself at a 100% change. Small shifts that you can sustain, create a positive habit around and then when you are ready make another small shift.

Start today, right now, and ask yourself for two things that you are grateful for. Two real things that bring true gratitude. When you find those and wrap yourself in that energy set the intention that you will find two more things to feel grateful about today.   So tomorrow morning you will have 4 things to be grateful about. If you can start your day with 4 points of gratitude you are a changed person.

Here are four more practices that you can do to change your world into a positive one;

  • Spend a compliment today.   Find at least one person to compliment, sincerely and deeply compliment them.   The positive energy that is build will compound between you.
  • Stop yourself from saying something negative at least one time today.   Just one time, catch yourself and change it. If it’s about you, rewrite it into something positive. If it’s about someone else, get real with what fear that other person is triggering in you.  
  • Smile. In a moment of stress, or better yet in a moment where you are about to give up, smile. I learned this from Yoga with Adrienne on YouTube.   When you are holding plank, sweating and ready to give up she reminds you to smile and breath out your resistance and all of a sudden you can do another 15 seconds of that hold.   So SMILE my friends in a moment of your deepest pain and the pain is lessened.
  • Let go of accomplishments and grab onto contentment.   Although we may think that we are the most content when we just lay around in a warm bed on a cold day, but really we are most content when we meet our needs and the needs of those we love.   When you focus on accomplishments you will never measure up and you will always feel like a negative failure.   Let the to do list be re-written in your heart as things that will help you be content and you will find that positive push to accomplish it all.

As you practice these positive habits, help yourself release and clear the negativity you are replacing. It’s hard to hold the space all on your own so we have candles and oils to help you through it.

Happiness Blessed Herbal Oil – wear it, diffuse it, put it in your lotion but surround yourself with this energy like a protective layer

Happiness Blessed Herbal candle – help yourself out and just burn this without a clear intent. You just need to fill the space with the vibration of happiness so you can eventually vibrate with it.

Spiritual Cleansing, Uncrossing and Van Van Motor City Hoo Doo candles - This triad of candles will help the negative energy release from you, lift away and be replaced with energy to heal and sooth your soul.

Evil Eye Witches Brew candle and oil - Light it candle by your main door to stop negative intent from entering.   Rub a drop of the oil on your door handles, in your shoes and on your car steering wheel to steer others away from triggering your fears and negativity.

This is an illuminating process and worth it even if you only get 10% of the way there.

Jacki Smith

The truth about scented candles EvergreenWe all want to get the best candle for our money and we also want it to be a pleasant experience from first strike of the match to the last gasp of the flame.  We want them to smell good just sitting there on the table, which is called the cold throw. We also want the aroma to fill the room while the candle is burning. This is called the warm throw. To achieve this, the oil blend must be able to be release scent at room temperature and again during the burning process.  This is where chemistry comes in and an understanding of it will help us be more accepting of distasteful words like synthetic blends and chemical matches.

First, let’s look at natural essential oil. Essential oils are from the plant and they are natural.  They can be purchased uncut or in a concentrated form or cut with a binding agent or carrier. The less the essential oil is cut the more expensive it is.  We have to add the carrier or binder to the concentrated essential oil before adding it to the wax in a ratio of 1:1. This is a very expensive way to scent candles. For most manufactures, mass producing a candle in this way is cost prohibitive and the candle may only smell good while on the shelf, lose its scent after a few months and be a disappointment once it’s lit.  The biggest challenge candle makers face is the high volatility of essential oils. They evaporate at 72 degrees Fahrenheit. Most candles both soy and paraffin are poured between 130 and 175 degrees. All the scent is lost in the pouring process. Another challenge is, essential oils don’t blend well with each other without help from the lab. Additives are needed to stabilize them.

Working with large quantities of essential oils can be very dangerous to the candle maker.   We are required to wear respirators when mixing the oils. The bad news is that not all essential oils smell good when they are burning too.  It’s not just the synthetic oils that smell like a chemistry lab.

To get what we want, we need to co-create with nature

Synthetic oils were created out of the need for affordable oils with more versatility. Through technological advances, essential oils can be broken down to their basic atomic structures and recreated into synthetic oils using a process called chemical matching. They are chemically similar to the essential oils but much cheaper to produce and in many cases more stable.  Synthetic oils that duplicate the quality of essential oils so closely that you cannot tell the difference is called a certified natural. Meaning, it is produced in a lab through fermentation and enzyme reactions, and judged by a board to be identical to the natural counterpart. These synthetic oils are more expensive than lesser synthetics but still more affordable and available than natural essentials.  

Synthetic oils are called scent enhancers. They were designed to work with nature by stretching the performance of the oil beyond its capabilities.  In essence it gives the natural oil the ability to give us the cold and warm throw characteristics we demand of a quality candle. Synthetic oils blend better with each other and with natural essentials.  One scent can be created out of blending 100 different synthetic oils. Well blended oil is like a perfect chord in music. Three notes, one sound.

We all know that the cold throw sells the candle. What is happening here is that the oil is evaporating right off the surface of the candle at room temperature and we can smell them. The oils are volatile because their molecules are small, move fast and can escape the wax easily. We like that about them, they attract us and we react to them before we even see the candle. Now the candle has our attention. Once the candle is purchased, we anticipate that we will have the same experience while the candle is burning and our whole room will be saturated with the scent we adore. Those tiny molecules have done their job, but they are gone.

What will scent the air when the candle is burning?  The oil that sits in the candle as clouds, giving the candle that popular mottled look, is the long lasting non-volatile oil.  As these clouds come in contact with the flame the scent is released. It is released only once, so we have to wait until the next cloud come in contact with the flame for more scent to be released into the air.  These larger, slower molecules need heat from the flame to activate them so they can evaporate into the air. The warm throw is what makes a consumer come back to buy another candle, and this is why the most successful candles are made with blended oils.

When the blend contains the right combination of light and heavy oils the candle will consistently delight the consumer.  Scent enhancers or synthetic oils burn better than natural essential oils and perform better as a warm throw. We need the scent enhancers for that reason.  No one wants to burn a candle and just smell paraffin. Paraffin doesn’t smell very good and neither does soy. Beeswax is the only wax that has a pleasant scent on its own.

Typically flower and citrus scents are volatile or light oils and release first, while the heavier oils from resins, musk’s, sweet sugars and heavier fruits like coconut and peach are non-volatile and need heat to release them. Perfumers blend the two kinds of oils to satisfy our need for candles to smell good whether they’re burning and while they are not.

A candle can be made with 100 percent synthetic oils, but it’s not necessary and a little bit of Mother Nature goes a long way.  At Coventry, we combine the best of both science and nature to create a candle that works hard to please our customer. It’s all chemistry, vibration, energy, and the creator. Philosophically, there is nothing in our candles that is not from All There Is, God or the Creator.

Call us at our shoppe (248) 547-2987 if you need guidance in picking the right Coventry product for your needs.  We are happy to help. You can also connect with us on Facebook. We monitor it for questions every day.

Dazzle your friends by being a Coventry Creations magic maker!    

Follow our blogs on  Find us on Facebook @coventrycreationscandles. Join our Witch’s Union Facebook Group and be part of something special, our witchy community, because you are special.  You can do magic! Follow us on Instagram @coventrycandles and Pinterest, Coventry Creations.  

Don’t forget to sign up for our newsletter here for more Coventry magic delivered right to your inbox


Power up your intent & find your motivation!

I have a question for you... Why is it you can meet some challenges and not others?   Why is it you can set two goals of equal value and urgency and one of them gets totally tossed away and underserved? This is a question I ask myself all the time. Actually, it seems to be one of the eternal questions….. Why do we do what we do, when we do?  

One reason is that in some challenges we set ourselves up to fail.   When that challenge is not in line with our personal “Why” our core sense motivation and identity we associate ourselves with we will block and sabotage it  

We all have a deep sense of self, of identity, of desires and passions and many of us have denied ourselves permission to live from that. So often we feel that our identity or destiny is complicated, deep and near impossible to manifest. We are taught that ego, or having a sense of self and boundaries are bad and greedy and to avoid allowing any tiny bit of narcissism to peek through layers of service and compromise that we cloak ourselves with. We are often told that to love yourself first is narcissistic yet if you don’t love yourself first you will never find your “Why”. Yet it is in that tiny bit of narcissism that we can find the ego, bring out its positive aspects and start living in alignment with our true passions.  

When you align with your personal “Why” you can start to act more instinctively, make decisions with less distress and really get your intentions and magic to line up with your purpose.   It’s like peddling fast while going downhill with the wind at your back – no resistance baby!   When you set your intent on something that your core self is NOT in alignment with you will fail, over and over again. Your core purpose, the mission of your ego, your instinct will stand in the way and you will not get your wish.   This is not to say give up, it is to say wake up!   Understand yourself better and deeper and then you know how to frame your intent so it fits with you. This also helps you get deeper with your wants and desire and fine tune them to your needs.

Have I scared you yet?   It can be a scary thing to actually find your core self and take the authority over your life.   What happens if you actually find your “Why” and that increases your personal power?   What happens if you accept that power and awakening? What happens when you realize parts of your life are not in alignment with your core self?   It’s ok, you change.   You change at a rate that makes sense for you to alter your life to create that place where your vision and passion can manifest.

You have created an amazing defense mechanism to hide your “Why” from yourself and to plow right into it can cause anxiety and confusion and lots of therapy.   An easier way to peel back the layers of defense that stand sentinel to your fears is to ask questions and answer them.   It is within the consistence of your answers that you will find that core why and core self.   You can do this on your own by writing out your answers or you can find a trusted friend who will let you ramble a bit, keep you on track and record your answers without comment.  You can also read the “Why Is That” section in the Coventry Magic book to get yourself started.

Let’s make this even easier and set up the energy in the room to help you release any resistance. Use the Witches Brew Oil to give yourself a boost in confidence, light a Truth and Justice, Stability and a Protection Blessed Herbal Candle to help the truth come out while you feel solid and protected.   Now start with answering the following questions:

What is the biggest challenge in your life?

What is the biggest frustration with that challenge?

What does happiness l mean to you?

What does being fulfilled mean to you?

What three things make your happy?

What are your favorite three things to do?

What is your biggest internal struggle?

What frustrates you the most about that struggle?

What is your biggest, scariest most outrageous goal?

What do you feel is missing from your life?

When you were a kid, what did you want to grow up to be?

What was your favorite pastime as a child?

Who influenced you the most in your life?

What was your favorite quality about them?

If money were no object, what would you do with your time?

Look at your answers, or have your friend review the answers with you and find the repeating theme in your words.   Was there a sentiment that you returned to over and over again? Was there a common frustration? If so what was at the core of that frustration and what is your desired outcome for that frustration?

Pull out those items and then start crafting your personal “Why”, your core identity and put it in a simple sentence.

(your passion) so that (catalyst) can happen.

For instance, my personal “Why” is; “I help awaken your personal power so you can take authority over your own life.”

A friend of mine has, “I help the unseen be seen and the unheard be heard to bring a balance to this world.”

Another friend had, “I find healing in every moment to show you it is possible to create the life that you want.”

Another friend is, “I create opportunity to show others they can be anything.”

Another is, “I want every client to go so much out joy of the experience that feeds them through their daily life.”

Most of these statements are from regular folks who just want to write a new ticket and create a life filled with experiences they choose.   They are simple, straight forward and clear. They give each person the power to say yes to what they want and more importantly say no to what distracts them from their core identity.    

It’s now your turn to take charge of your experience, write your own ticket, find out what you really want.   Enjoy the journey and remember, you bring your party with you wherever you go.

Keep it Magic!

Jacki Smith

Enchantress and Trouble Maker
Coventry Creations