Resource.type40sales.com - Turn Summertime Blues Into Summertime Schmooze!

Turn Summertime Blues Into Summertime Schmooze!

It’s summer and we know you’re not sure if it’s a blessing or something to endure until gift-giving season. We’ve heard your sighs over the phone when we call and ask how you’re doing. So, how do you sell candles during the hot summer months? How do you help your customers need the Coventry candles that are sitting on your shelves, waiting to be purchased?

Have a Coventry Magic Oracle Party!

Yes, a party! Make it fun and get your customers hooked on using the Coventry Magic system as their go-to when they need solutions, comforting, predictions and inspiration.

Here’s how it works: invite your favorite customers out for a special event. Promote it with grabbing statements that talk about having fun while learning a new way to solve their problems. Use words that mirror the personality and mission of your store. This is an opportunity to communicate your unique expertise that tells people that they can get their needs met here in your store.

Don’t forget the refreshments!

What you do: Teach your customers how to give themselves a reading from the Coventry Magic Oracle. Use our CMO poster to help you write your workshop.

Here’s the payout: Then set them loose in your store to shop for the Coventry Creations candles named in their readings.

Picture this: everyone purchases an oracle, gets comfy at their seats and watches intently as you teach them how to use it. While everyone does a reading for themselves, you wander from customer to customer and help them interpret the cards, and make suggestions for complementary products to go along with their Coventry candles (like incense, candle holders, statues, and crystals).

The Win-Win: You’ve spent time developing relationships that translate directly into customer loyalty with return business; your store has one more reason to be considered as a destination and your customers have learned a skill that brings them empowerment and puts them back in the driver’s seats of their lives.

It’s easy, fun and you sell a lot of candles... plus up-sell like crazy all the other cool stuff you have in your store.

Make this summer a very different experience for you by tuning into its heartbeat. This is the season of action and making something happen; show your customers that you get it with workshops and products that solve problems. Be the inspiration in your community and the go-to authority on the Coventry Magic Oracle that gives insight, advice and is amazingly accurate. Remember to plan ahead and keep a good stock of Coventry candles on your shelves (see July’s feature article) to make your store a destination. Don’t forget, do this more than once. You’ll get new people, return people, and it will become something your customers count on.

Call our Customer Care person or your sales rep for more details on hosting a Coventry Magic Oracle Party: 800-810-3837.